Arthur Kerimov portrait

Arthur Kerimov

Product Manager

Product Manager with 4+ years of experience in IoT, Fintech, DaaS, AI and mobile industries. Increased conversion rates by 50%, expanded weekly active users by 25%, and drove 100–150% sales growth post‑launch. Skilled in leading cross‑functional teams to deliver high‑impact products and achieving product‑market fit through data‑driven strategies and metric optimization.

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Work Experience

Comfi — Product Manager, Product Growth & Team Leadership

UAE · Mar 2025 – Present · Leading Fintech B2B startup in Dubai with 200+ clients
  • Led development of the main product with a team of 10+ members.
  • Achieved monthly KPI and key metrics in sales and growth (NDA).
  • Rebuilt product flow; implemented structured backlog management, OKRs, product goals, strategy, and roadmap for product, analytics, and design teams.

SberDevices — Product Manager, Strategic Planning & X‑functional Leadership

Remote · Oct 2023 – Oct 2024 · Sberbank subsidiary focused on AI‑driven smart devices and IoT (15M+ users)
  • Boosted monthly conversion rate by 50% and increased WAU by 25% via UX optimizations, strategic engagement initiatives, and experience enhancements.
  • Launched the “Library” section from concept to sales, achieving 96% relevance and search quality, driving new revenue streams and higher satisfaction.
  • Developed and implemented a comprehensive product development strategy aligned with business goals and market needs.
  • Led cross‑functional teams of 10+ to deliver high‑impact product releases.

MTS — Product Manager, Stakeholder Management & Sales Growth

Russia · Aug 2022 – Sep 2023 · Leading mobile operator with 80M+ subscribers; Fintech, Cloud, IoT, Big Data, AI
  • Share It — launched from scratch to production.
  • Achieved monthly sales growth of 100–150% post‑launch through targeted feature enhancements and effective marketing strategies.
  • Secured executive approval for product strategy; ensured alignment with business objectives.

Freelance — Product Manager, Product‑Market Fit & Data‑Driven Decisions

Remote · Dec 2021 – Aug 2022
  • Achieved product‑market fit for a “habit tracker” by validating key market needs and driving adoption and engagement.
  • Increased conversion from 42% to 46% through targeted UX optimizations and continuous A/B testing.
  • Optimized conversion rate, LTV, and AOV using unit economics analysis for financial sustainability.

Projects

“Library” Section — SberDevices

From concept to sales · 96% relevance and search quality
  • Defined problem, scope, and success metrics; collaborated with design, search, and content teams.
  • Shipped MVP and iterated via A/B tests, growing engagement and opening a new revenue stream.
  • Improved satisfaction scores and search outcomes while maintaining strong business impact.

Share It — MTS

Launched from scratch to production · +100–150% monthly sales growth post‑launch
  • Led end‑to‑end delivery: discovery, prioritization, roadmap, and stakeholder alignment.
  • Optimized onboarding and conversion through targeted features and effective marketing.
  • Established analytics to measure funnel performance and guide continuous improvements.

Habit Tracker — Freelance

Achieved product‑market fit · Conversion +4pp via UX and A/B testing
  • Validated key market needs and refined core value proposition to drive adoption.
  • Executed continuous experimentation improving conversion from 42% to 46%.
  • Applied unit economics to balance LTV and AOV for sustainable growth.

Education

University of Wollongong in Dubai — Master of Innovation and Entrepreneurship

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